about ctrl+adapt
CTRL+Adapt was born out of 15 years of doing the work—inside higher education, nonprofits, tech companies, and institutions of every size. From custodians to C-suites, boardrooms to break rooms, I’ve seen how equity and innovation get treated like accessories, not engines.
I’ve moved between academia and industry, studied entrepreneurship globally, and watched DEI get diluted into checkbox compliance—shoved into lunchtime trainings or ignored altogether. But equity isn’t an extracurricular. It’s how business survives the future.
“Equity isn’t an extracurricular. It’s the foundation of how business operates.”
The notion that companies can remain “apolitical” is a myth. I got tired of being treated like a dreamer when I was delivering strategy that actually moved power. I got tired of watching leaders fear disruption more than irrelevance.
So I built CTRL+Adapt—not to beg for buy-in, but to build with the bold. With the people who already see the cracks. With the ones ready to lead from the margins, the future, and the edge of what’s possible.
If that’s you, you don’t need convincing.
You need strategy.
Let’s build.
-Katrina Fludd
Founder, CTRL+Adapt
What ctrl+adapt Believes
Disruption isn’t the problem—stagnation is.
Equity is infrastructure, not an initiative.
Innovation doesn’t mean tech—it means imagination backed by strategy.
Leadership isn’t about power over—it’s about power redesigned.
The future belongs to the bold.
ctrl+adapt values
Integrity – say the thing. do the work. We don’t water it down.
Imagination – design beyond the binary, the broken, and the boring.
Justice – Equity isn’t a goal—it’s a standard. Built into every blueprint.
Care – People are the system. honor the human in the strategy.
Excellence – Beauty, clarity, and rigor in everything touched.
about the founder
Katrina is a strategist, visionary, and transformation architect with over 15 years of experience guiding change at the intersection of equity, innovation, and leadership. She holds a Bachelor's and Master's in Entrepreneurship from Babson College, and her work spans sectors—from higher education and tech to nonprofits and social impact startups.
Katrina founded CTRL+Adapt to stop negotiating with broken systems and start building new ones. She brings sharp clarity, deep care, and a futurist’s edge to every engagement—helping leaders move from performative to transformative. Her work is as embodied as it is intellectual, always grounded in truth, strategy, and vision.
This isn’t change for optics. This is change for impact.
Contact CTRL+ADAPT
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